Castling is a company focused on consultancy for the construction of companies of different kinds by obtaining financial resources.
The development of this graphic image was based on the unique concept of Chess and the ¨Castiling¨ movement of it.
It is clearly reflected in the imagotype, that together with the typography build a tower, part of the popular game. The colors used on the brand highlight and reinforce the concept.
It was developed for the company Punto y Aparte Mercadotecnia.