Palefruta is a brand of ice pops with very popular flavors in Mexico: Strawberry, Lemon, Tamarind and Mango.
It was sought that in the logo and packaging design the main characteristics of the product would be reflected: natural and traditional.
This is achieved thanks to the color palette (which, in addition, reminds us of the flavor of each product) as well as the images of fresh fruit and ice pops. The organic lines and typographical selection, in non-serif and cursive, complement the previously desired concepts.