Caprio is a brand developed for a family of gourmet products in the state of Aguascalientes. It takes its name from the Island of Capri.
The concepts on which the logo and packaging design is based are Capri, maritime and quality. The logo is constructed taking as main elements a fork and a spoon that become the waves of the sea. As a support element, a cross is placed on the bottom, symbol of the currency that «Federico I» implemented, who gave legal existence to the island. The typography used in the logo, as well as different shades of blue and gold, refer us to the colors of the sea and reflect the quality of the product. The neutral and sober colors of the container intend to give greater weight to the logo and images of the products on sale; reflecting, also, its quality and freshness.