Huelic is a line of gourmet jams with flavors including from red wine, mango with habanero pepper, coffee, kiwi, to conventional flavors such as strawberry, orange, pineapple, apple, etc. The brand intends to reflect the concept of natural and that the product is made at home, so it uses a calligraphic logo with cursive typographic selection. Organic and soft lines reflect the naturalness of the product.